Principles of marketing / Philip Kotler & Gary Armstrong

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Material type: Text

TextPublication details: 2018 Boston : Pearson,Edition: 17 th edDescription: 734 p. : ill. ; 28 cmISBN:

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Contents:

Defining marketing and the marketing process

Understanding the marketplace and consumer value

Designing a customer value-driven strategy and mix

Extending marketing

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415 K67P 2018 (Browse shelf(Opens below))	Available	B008991

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Defining marketing and the marketing process

Understanding the marketplace and consumer value

Designing a customer value-driven strategy and mix

Extending marketing

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