Service innovation: How to go from customer needs to break through services Lance A. Bettencourt.
Publication details: New York : McGraw-Hill, c2010.Description: xxix, 255 p. : ill. ; 24 cmISBN:- 9780071713009
- HF 5415.5 B48S 2010
| Item type | Current library | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | HF 5415.5 B48 2010 (Browse shelf(Opens below)) | Available | BG001834 |
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| HF 5415.5 อ945ซ 2545 CRM การบริหารลูกค้าสัมพันธ์ / | HF 5415.5 A52C 2002 Customer relationship management / [book] | HF 5415.5 .B37C 2008 Principles of customer relationship management / [book] | HF 5415.5 B48 2010 Service innovation: How to go from customer needs to break through services | HF 5415.5 B87C 2015 Customer relationship management: Concepts and technologies / | HF 5415.5 E83C 2018 Customer service training 101 : Quick and easy techniques that get great results / | HF 5415.5 F73U 2003 The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / |
Includes bibliographical references (p. 237-240) and index.
Introduction -- Customer needs that drive service innovation -- Discover opportunities for new service innovation -- Discover opportunities for core service innovation -- Discover opportunities for service delivery innovation -- Discover opportunities for supplementary service innovation -- Discover opportunities for service delivery innovation : the provider -- Discover ways to differentiate service delivery -- Define innovative service concepts -- Conclusion.
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