Principles of Marketing An Asian Perspective / Philip Kotler [and others]

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Material type: Text

TextPublication details: Pearson Education, 2017 Harlow :Edition: 4th edDescription: xxiv, 750 p. : ill. ; 28 cmISBN:

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Contents:

Marketing : Managing Profitable Customer Relationships

Company and Marketing Strategy : Partnering to Build Customer Relationships

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415 K67P 2017 (Browse shelf(Opens below))	Available	B008932

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Marketing : Managing Profitable Customer Relationships

Company and Marketing Strategy : Partnering to Build Customer Relationships

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

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