Essentials of Marketing / Jim Blythe and Jane Martin
Material type:
TextPublication details: Pearson Education, 2016 Harlow :Edition: 6th edDescription: xviii, 350 p. : ill. ; 26 cmISBN: - 9781292098449
- HF 5415 B59E 2016
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415 B59E 2016 (Browse shelf(Opens below)) | Available | B008906 |
Browsing SPU Library, Chonburi campus shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF 5415 A75M 2003 Marketing : an introduction | HF 5415 A75M 2005 Marketing : [book] an introduction / | HF 5415 B34N 2003 New consumer markeing : managing a living demand system [book] | HF 5415 B59E 2016 Essentials of Marketing / | HF 5415 B66C 1992 Contemporary marketing | HF 5415 B68M 1995 Marketing / [book] | HF 5415 B72I 2005 International marketing strategy / [book] |
What do marketers do?
The marketing environment
Consumer and buyer behaviour
Segmentation, targeting and positioning
Market research
There are no comments on this title.