Advertising creative : Strategy, copy, and design / Tom Altstiel, Jean Grow [book]
Material type:
TextPublication details: Los Angeles : Sage, 2017Edition: 4th edDescription: 463 p. : ill. ; 27 cmISBN: - 9781506315386
- Strategy, copy, and design
- HF 5823 A47A 2017
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5823 A47A 2017 (Browse shelf(Opens below)) | Available | F066565 |
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| HF 5823 A37C 2004 Cutting edge advertising : [book] how to create the world's best print for brands in the 21st century / | HF 5823 A47A 2006 Advertising strategy : [book] creative tactics from the outside/in / | HF 5823 A47A 2010 Advertising creative : strategy, copy + design / [book] | HF 5823 A47A 2017 Advertising creative : [book] Strategy, copy, and design / | HF 5823 B37A 1996 Advertising management / | HF 5823 B37A 1996 Advertising management / | HF 5823 B37A 1996 Advertising management / |
Includes index
Creativity : the changing nature of our business
Strategy and branding : putting a face on a product
Ethical and legal issues : doing the right thing
Evolving audiences : the times they are a-changin
International advertising : it's a global marketplace
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