Public relations as relationship management : a relational approach to the study and practice of public relations / edited by Eyun-Jung Ki, Jeong-Nam Kim, and John A. Ledingham [book]

Material type: Text

TextPublication details: New York : Routledge, 2015Edition: 2nd edDescription: xxx, 328 p. ; 23 cmISBN:

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Contents:

The evolution of relationship theory

Expansion of organization-public relationships

Emergent perspectives : culture, globalization, and new technologies

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HD 59 P82 2015 (Browse shelf(Opens below))	Available	B008779

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The evolution of relationship theory

Expansion of organization-public relationships

Emergent perspectives : culture, globalization, and new technologies

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