Social media marketing / Tracy L. Tuten & Michael R. Solomon, author
Material type:
TextPublication details: Los Angeles : Sage, 2015Edition: 2nd edNotes: Includes bibliographical references and indexDescription: xiv, 332 p. : ill ; 23 cmISBN: - 9781473913011
- HF 5415.1265 T87S 2015
| Item type | Current library | Collection | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5415.1265 T87S 2015 (Browse shelf(Opens below)) | Available | B008784 |
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| HF 5415.1265 S77E 2006 E- marketing / [book] | HF 5415.1265 S77M 1999 Marketing on the internet : principles of online m | HF 5415.1265 T86 2018 2,000 social media marketing tricks: The best tips, advice, and practices to grow your business: Facebook, Instagram, Youtube, and more / | HF 5415.1265 T87S 2015 Social media marketing / | HF 5415.1265 W34B 2015 Behavioral marketing: Delivering personalized experiences at scale / | HF 5415.1265 W37S 2018 Social media marketing: The ultimate guide to learn step-by-step the best social media strategies to boost your business / | HF 5415.1265 W44S 2018 Social media marketing 2019 / |
Includes bibliographical references and index
The horizontal revolution page 3-42 - - Social media marketing strategy page 43-76 - - Social consumer page 77-106 - - Network structure and group influence in social media page 107-138
Social community page 139-164 - - Social publishing page 165-200 - - Social entertainment page 201-232 - -Social commerce page 233-264
Social media for consumer insight page 265-288 - - Social media metrics page 289-314 - -Case page 315-320
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