Includes bibliographical references and index

1 : Good and bad strategy -- Good strategy is unexpected -- Discovering power -- Bad strategy -- Why so much bad strategy? -- The kernel of good strategy -- 2 : Sources of power -- Using leverage -- Proximate objectives -- Chain-link systems -- Using design -- Focus Growth -- Using advantage -- Using dynamics -- Inertia and entropy -- Putting it together -- 3 : Thinking like a strategist -- The science of strategy -- Using your head -- Keeping your head.