Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.,J. Craig Andrews [book]
Material type:
TextPublication details: Mason, Ohio : Thomson South-Western, 2013Edition: 9th edDescription: xxii, 729 p. : ill. ; 29 cmISBN: - 9781133191421
- HF 5415.123 S54A 2013
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.123 S54A 2013 (Browse shelf(Opens below)) | Available | BG001813 |
Includes glossary and index
Integrated marketing communications and its role in brand-equity enhancement--IMC from the customer's perspective : targeting communicating and persuading--Communicating new products, brand naming, packaging, and point of urchase advertising--Advertising management--Sales promotion management, marketing oriented public relations and sponsorships--External pressures on marketing communications
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