Integrated advertising promotion and marketing communications / Kenneth E. Clow, Donald Baack. [book]

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Material type: Text

TextPublication details: Boston : Prentice Hall, 2014Edition: 6th edDescription: 480 p. : col.ill. ; 28 cmISBN:

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Contents:

Part 1 The IMC foundation

Part 2 IMC advertising tools

Part 3 IMC promotional tools

Part 4 IMC integration tools

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415.123 C46I 2014 (Browse shelf(Opens below))		Available	F066152
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)		HF 5415.123 C46I 2014 (Browse shelf(Opens below))	C.2	Available	BG001811
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.123 C46I 2014 (Browse shelf(Opens below))		Available	B008501

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Includes bibliographical references and index

Part 1 The IMC foundation

Part 2 IMC advertising tools

Part 3 IMC promotional tools

Part 4 IMC integration tools

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