Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. [book]
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2004.Edition: 5th edDescription: xviii, 652 p. : ill. ; 26 cmISBN: - 0131268466
- HF 5415.122 L68S 2004
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.122 L68S 2004 (Browse shelf(Opens below)) | Available | B008336 |
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| HF 5415.122 B37S 2011 Services Marketing / [book] | HF 5415.122 L68S 2001 Services marketing people, technology, strategy | HF 5415.122 L68S 2001 Services marketing people, technology, strategy | HF 5415.122 L68S 2004 Services marketing : [book] people, technology, strategy / | HF 5415.122 L68S 2005 Services markting in Asia : managing people technology, and strategy / [book] | HF 5415.122 L68S 2007 Services marketing people, technology, strategy / [book] | HF 5415.123 ค769พ 2550 เพี้ยง !! = [book] Magic IMC / |
Includes bibliographical references and indexes.
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