Social media marketing : a strategic approach Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher [book]
Material type:
TextPublication details: Mason, OH : South-Western Cengage Learning. 2013Description: xv, 380 p. : ill.; 28 cmISBN: - 9780495902904
- HF 5415.1265 B37S 2013
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.1265 B37S 2013 (Browse shelf(Opens below)) | C.2 | Available | BG001810 | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.1265 B37S 2013 (Browse shelf(Opens below)) | C.1 | Available | BG001801 |
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| HF 5415.1265 อ972ข 2563 ขายร้อยให้ได้ล้านผ่าน Facebook / | HF 5415.1265 ฮ613อ 2563 Influencer สร้างตัวตนให้ทรงอิทธิพลในโลกโซเชียล / | HF 5415.1265 B33E 2007 Email marketing by the numbers : [book] how to use the world's greatest marketing tool to take any organization to the next level / | HF 5415.1265 B37S 2013 Social media marketing : [book] a strategic approach | HF 5415.1265 B37S 2013 Social media marketing : [book] a strategic approach / | HF 5415.1265 B39M 2002 Marketing without wires targeting promotions and... | HF 5415.1265 C36 2016 Capturing, analyzing, and managing word-of-mouth in the digital marketplace / |
Includes bibliographical references and index.
Introduction to mass communication theory
The era of mass society and mass culture
From limited-effects to critical cultural theories : ferment in the field
Moving beyond limited effects : focus on functionalism and children
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