Advanced theory and practice in sport marketing / by Eric C. Schwarz and Jason D. Hunter [book]

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Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann : Elsevier, 2008Description: xxvi, 443 p. : ill. ; 25 cmISBN:

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Contents:

Sport marketing logistics

Promotional aspects of sport marketing

Specialized concepts in sport marketing

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Khon Kaen campus	General Books (ENGLISH)	General Shelves (English)	GV 716 S33A 2008 (Browse shelf(Opens below))	Available	E104425

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Includes bibliographical references and index.

Sport marketing logistics

Promotional aspects of sport marketing

Specialized concepts in sport marketing

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