Phranakorn Rajabhat University Library
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch [book]

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, 2012Edition: Ninth editionDescription: xxxiv, 828 pages : illustrations ; 29 cmISBN:
  • 9780071314404 (alk. paper)
Subject(s): LOC classification:
  • HF 5823 B44A 2012
Contents:
Part One Integrated marketing communications -- Part Two Integrated marketing program situation analysis -- Part Three Analyzing the communication process -- Part Four Objectives and budeting for integrated marketing communications programs
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Holdings
Item type Current library Collection Shelving location Call number Status Barcode
General Book General Book SPU Library, Bangkok (Main Campus) General Books (ENGLISH) Floor 6: General Shelves (ENGLISH): H, J HF 5823 B44A 2012 (Browse shelf(Opens below)) Available F069189
General Book General Book SPU Library, Chonburi campus General Books (ENGLISH) General Shelves (English) HF 5823 B44A 2012 (Browse shelf(Opens below)) Available BG001776
Total holds: 0

Includes glossary and index

Part One Integrated marketing communications -- Part Two Integrated marketing program situation analysis -- Part Three Analyzing the communication process -- Part Four Objectives and budeting for integrated marketing communications programs

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