Advertising and promotions : an integrated brand approach / Richard J. Semenik [book]
Material type:
TextPublication details: Mason, Ohio : South-Western, 2012Edition: 6th edDescription: xii, 710 p. : ill. ; 28 cmISBN: - 9780538479868
- HF 5823 S45A 2012
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5823 S45A 2012 (Browse shelf(Opens below)) | Available | B008109 |
1.Advertising and integrated brand promotion in business and society
2.Analyzing the environment for adertising and integrated brand promotion
3.The creative process
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