Basic marketing : a marketing strategy planning approach / William D. Perreault [book]
Material type:
TextPublication details: New York : McGraw-Hill Irwin, 2011Edition: 18th edNotes: Includes indexesDescription: xxxix, 745 p. : ill. ; 27 cmISBN: - 9780071221108
- HF 5415.13 P47B 2011
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.13 P47B 2011 (Browse shelf(Opens below)) | Available | B007631 |
Includes indexes
Marketing's value to consumers, firms, and society
Marketing strategy planning
Evaluating opportunities in the changing market environment
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