Principles of advertising & IMC / Tom Duncan. [book]

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TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Chicago, IL : McGraw-Hill/Irwin, 2008.Edition: 2nd edNotes: Revision of: IMC / Tom Duncan. 1st ed. 2002.Description: xxvii, 774 p. : col. ill. ; 29 cmISBN:

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Contents:

How brands are buil T

Basic MC strategies for building brands

Creating sending and receiving brand messages

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415.13 D86P 2008 (Browse shelf(Opens below))	Available	F061060

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Revision of: IMC / Tom Duncan. 1st ed. 2002.

Includes bibliographical references and index.

How brands are buil T

Basic MC strategies for building brands

Creating sending and receiving brand messages

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