Marketing strategy / O C Ferrell; Michael D Hartline [book]
Material type:
TextPublication details: Mason : Thomson/South-Western, 2008Edition: 4th edDescription: xxii, 717 p. : ill ; 25 cmISBN: - 9780324544268
- HF 5415.13 F47M 2008
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.13 F47M 2008 (Browse shelf(Opens below)) | Available | B007547 |
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| HF 5415.13 D86P 2005 Principles of advertising & IMC / [book] | HF 5415.13 D86P 2005 Principles of advertising & IMC / [book] | HF 5415.13 E24B 1990 Business marketing management : marketing of busin | HF 5415.13 F47M 2008 Marketing strategy / [book] | HF 5415.13 F47M 2011 Marketing management strategies / [book] | HF 5415.13 H38I 2005 Industrial marketing : [book] text and cases / | HF 5415.13 H53H 1997 How to write a successful marketing plan : [book] a disciplined and comprehensive approach / |
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