Global marketing / Warren J. Keegan, Mark C. Green [book]
Material type:
TextPublication details: London : Pearson Prentice Hall, 2010Edition: 6th edNotes: Includes bibliographical references and index.; Includes bibliographical references and index.Description: xxiv, 621 p. : ill. ; 28 cmISBN: - 9780137042685
- HF 1416 K43G 2010
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 1416 K43G 2010 (Browse shelf(Opens below)) | Available | PF001719 |
Includes bibliographical references and index.
Includes bibliographical references and index.
Introdution
The global marketing environment
Approaching global markets
The golbal marketing mix
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