Global marketing / Warren J. Keegan, Mark C. Green [book]
Material type:
TextPublication details: London : Pearson Prentice Hall, 2008Edition: 5th edNotes: Includes bibliographical references and index.Description: xxiv, 643 p. : ill. ; 28 cmISBN: - 9780138133863
- 0138133867
- HF 1416 K43G 2008
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 1416 K43G 2008 (Browse shelf(Opens below)) | Available | B006895 |
Includes bibliographical references and index.
Introdution
The global marketing environment
Approaching global markets
The golbal marketing mix
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