Marketing essentials in hospitality and tourism : foundations and practices / Stowe Shoemaker [book]
Material type:
TextPublication details: Upper Saddle River : Pearson/Prentice Hall, 2008Description: xxv, 611 p. : ill ; 28 cmISBN: - 0131708279
- TX 911.3.M3 S56M 2008
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | TX 911.3.M3 S56M 2008 (Browse shelf(Opens below)) | Available | B006818 |
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| TX 911.3.M3 R44H 2010 Hospitality marketing management / [book] | TX 911.3.M3 S53H 2004 Hospitality sales : selling smarter / [book] | TX 911.3.M3 S53H 2004 Hospitality sales : selling smarter / [book] | TX 911.3.M3 S56M 2008 Marketing essentials in hospitality and tourism : foundations and practices / [book] | TX 911.3.P4 น586ก 2559 การจัดการทรัพยากรมนุษย์ในอุตสาหกรรมโรงแรม / | TX 911.3.P4 A52H 2009 Human resource management : a textbook for the hospitality industry / [book] | TX 911.3.P4 G54C 2005 Cases in human resource management in hospitality / [book] |
Introduction to hospitality marketing
Integration
Strategic marketing
The marketplace
Functional strategies
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