Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. [book]

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Material type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, 2007Edition: 8th edDescription: xvii, 813 p. : ill. ; 27 cmISBN:

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Contents:

Marketing information research and understanding the target market

Analyzing marketing problems and cases

Financial analysis for marketing decisions

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)		HF 5415.13 P47M 2007 (Browse shelf(Opens below))	C.2	Available	BG001513
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.13 P47M 2007 (Browse shelf(Opens below))		Available	B006749
General Book	SPU Library, Khon Kaen campus	General Books (ENGLISH)		HF 5415.13 P47M 2007 (Browse shelf(Opens below))	C. 2	Available	F058126

Total holds: 0

Includes index

Marketing information research and understanding the target market

Analyzing marketing problems and cases

Financial analysis for marketing decisions

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