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Brands / Marcel Danesi. [book]
Material type:
TextSeries: Routledge introductions to media and communicationsPublication details: New York : Routledge,, 2006.Description: xii, 160 p. : ill. ; 23 cmISBN: - 0415279976 (cased)
- 0415279984 (pbk.)
- 020364249X (e-book)
- HD 69.B7 D36B 2006
Contents:
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| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 69.B7 D36B 2006 (Browse shelf(Opens below)) | Available | F057474 |
Total holds: 0
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| HD 69.B7 C37E 2000 eBrands : building and internet... | HD 69.B7 C37E 2000 eBrands : building and internet... | HD 69.B7 D34B 2001 Brand warfare : [book] 10 rules for building the killer brand ; lessons for new and old economy players | HD 69.B7 D36B 2006 Brands / [book] | HD69.B7 D38B 2000 Brand asset management : driving profitable growth through your brands / | HD69.B7 D38B 2000 Brand asset management : driving profitable growth through your brands / | HD 69.B7 D45C 2003 Creating powerful brands in consumer, service and industrial markets / [book] |
Includes index
Figures
Tables
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