Marketing for hospitality and tourism / Philip Kotler, John Bower, James Makens [book]
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2006Edition: 4th edDescription: xxiv, 932 p : ill. ; 25 cmISBN: - 0132017733
- TX 911.3.M3 K67M 2006
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 4: General Shelves (ENGLISH): N, Q-T | TX 911.3.M3 K67M 2006 (Browse shelf(Opens below)) | Available | F057513 |
Includes index
Understanding the hospitality and tourism marketing process
Developing hospitality and tourism marketing opportunities and strategies
Developing the hospitality and tourism marketing mix
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