Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. [book]

By:

Contributor(s):

Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, 2007Edition: 7th edDescription: xxvi, 820 p. : col. ill. ; 29 cmISBN:

Subject(s):

LOC classification:

Contents:

Part One Integrated marketing communications

Part Two Integrated marketing program situation analysis

Part Three Analyzing the communication process

Part Four Objectives and budeting for integrated marketing communications programs

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5823 B44A 2007 (Browse shelf(Opens below))	C.1	Available	F057031

Total holds: 0

Includes glossary and index

Part One Integrated marketing communications

Part Two Integrated marketing program situation analysis

Part Three Analyzing the communication process

Part Four Objectives and budeting for integrated marketing communications programs

There are no comments on this title.

to post a comment.