Principles of advertising & IMC / Tom Duncan. [book]
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Chicago, IL : McGraw-Hill/Irwin, 2005.Edition: 2nd edNotes: Revision of: IMC / Tom Duncan. 1st ed. 2002.Description: xxvii, 774 p. : col. ill. ; 29 cm.+ 1 CD-ROMISBN: - 0072537744 (alk. paper)
- 0071111182 (international : alk. paper)
- HF 5415.13 D86P 2005
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
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CD/DVD (Accompanying Material)
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SPU Library, Chonburi campus | CD/DVD Accompanying Materials | Floor 3: Media Service Counter | HF 5415.13 D86P 2005 (Browse shelf(Opens below)) | Available | VE001048 | ||
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5415.13 D86P 2005 (Browse shelf(Opens below)) | C.2 | Available | BG001488 | ||
CD/DVD
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SPU Library, Chonburi campus | CD/DVD (ENGLISH) | Floor 3: Media Service Counter | HF 5415.13 D86P 2005 (Browse shelf(Opens below)) | Available | VE000945 | ||
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.13 D86P 2005 (Browse shelf(Opens below)) | Available | B006272 |
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| HF 5415.13 D86I 2002 IMC : using advertising and promotion to build bra | HF 5415.13 D86P 2005 Principles of advertising & IMC / [book] | HF 5415.13 D86P 2005 Principles of advertising & IMC / [book] | HF 5415.13 D86P 2005 Principles of advertising & IMC / [book] | HF 5415.13 D86P 2005 Principles of advertising & IMC / [book] | HF 5415.13 E24B 1990 Business marketing management : marketing of busin | HF 5415.13 F47M 2008 Marketing strategy / [book] |
Revision of: IMC / Tom Duncan. 1st ed. 2002.
Includes bibliographical references and index.
How brands are buil T
Basic MC strategies for building brands
Creating sending and receiving brand messages
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