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Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson.
Material type:
TextPublication details: Mason, OH : Thomson /South-Western, 2006Edition: 3rd edNotes: Rev. ed of: Essentials of services marketing. 2nd ed. c2002.Description: xix, 588 p. : ill. ; 24 cmISBN: - 0324319967 (hardcover)
- HD 9980.5 H63S 2006
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HD 9980.5 H63S 2006 (Browse shelf(Opens below)) | Available | BG001445 |
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| HD 9980.5 F57S 2011 Service management : operations,strategy,and informations technology / [book] | HD 9980.5 F57S 2014 Service management : operations,strategy,and informations technology / [book] | HD 9980.5 G76S 2015 Service management and marketing: Managing the service profit logic / | HD 9980.5 H63S 2006 Services marketing : concepts, strategies & cases / | HD 9980.5 J63S 2001 Service operations management | HD 9980.5 K36S 2014 Services management / | HD 9980.5 S26E 2015 Essentials of service design and innovation : Developing high-value service businesses with PCN analysis |
Rev. ed of: Essentials of services marketing. 2nd ed. c2002.
Includes bibliographical references and index.
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