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Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson.
Material type:
TextPublication details: Mason, OH : Thomson /South-Western, 2006Edition: 3rd edNotes: Rev. ed of: Essentials of services marketing. 2nd ed. c2002.Description: xix, 588 p. : ill. ; 24 cmISBN: - 0324319967 (hardcover)
- HD 9980.5 H63S 2006
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HD 9980.5 H63S 2006 (Browse shelf(Opens below)) | Available | BG001445 |
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| HD 9980.5 F57S 2011 Service management : operations,strategy,and informations technology / [book] | HD 9980.5 G72P 2019 The power of standards : [electronic resource] hybrid authority and the globalisation of services / | HD 9980.5 H36 2008 A handbook of international trade in services [book] | HD 9980.5 H63S 2006 Services marketing : concepts, strategies & cases / | HD 9980.5 J63S 2005 Service operations management | HD 9980.5 L67S 2003 Services management : an integrated approach / edited by Bart Van Looy, Paul Gemmel, Roland Van Dierdonck | HD9980.5 S35S 1995 Service operations management / |
Rev. ed of: Essentials of services marketing. 2nd ed. c2002.
Includes bibliographical references and index.
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