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Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes. [book]
Material type:
TextPublication details: Lincolnwood, Ill. : NTC Business Books, 1999Edition: 5th edDescription: xxi, 378 p. : ill. ; 23 cmISBN: - 0844229520
- HF 5823 S38S 1999
Contents:
An introduction to the ldea of brands--Understanding consumers and their relationships to brands--Campaign strategy : the elements of an effective campaign--Campaign evaluation : issues in campaing managements
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5823 S38S 1999 (Browse shelf(Opens below)) | C.2 | Available | บัณฑิตบริจาค | BG001736 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5823 S38S 1999 (Browse shelf(Opens below)) | C.3 | Available | บัณฑิตบริจาค | BG001737 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5823 S38S 1999 (Browse shelf(Opens below)) | C.4 | Available | บัณฑิตบริจาค | B006757 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5823 S38S 1999 (Browse shelf(Opens below)) | C.1 | Available | บัณฑิตบริจาค | BG001490 | |
|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5823 S38S 1999 (Browse shelf(Opens below)) | Available | E104116 |
Total holds: 0
Includes index
An introduction to the ldea of brands--Understanding consumers and their relationships to brands--Campaign strategy : the elements of an effective campaign--Campaign evaluation : issues in campaing managements
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