Brand Activation : the Ulimate Tool Tomorrow Brand Success / (Record no. 95750)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01123nam a2200277 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240104124328.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 051217s2548 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9749314328 |
| Terms of availability | 120 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.ฺB7 |
| Item number | ส293บ 2548 |
| 110 0# - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | สมาคมการตลาดแห่งประเทศไทย |
| 9 (RLIN) | 82229 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand Activation : the Ulimate Tool Tomorrow Brand Success / |
| Statement of responsibility, etc. | สมาคมการตลาดแห่งประเทศไทย |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | Brandage Book, |
| Date of publication, distribution, etc. | 2548 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 135 หน้า : |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 21 ซม. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Brand activation in action |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Event marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing campaign |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| 9 (RLIN) | 5181 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บรรณฯ |
| Publisher | ซีเอ็ดยูเคชั่น |
| Accession date | 170206 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Ji 0706 |
| ผู้วิเคราะห์รายการ | Vi 0706 |
| Cataloger's initials, CIN (RLIN) | kul 0112(ดร.นิตินัย บริจาค) |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 27/11/2006 | 120.00 | HD 69.B7 ส293บ 2548 | T107687 | 30/03/2024 | ฉ.1 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 27/11/2006 | 120.00 | HD 69.B7 ส293บ 2548 | T107688 | 20/08/2012 | ฉ.2 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 02/07/2006 | 120.00 | HD 69.B7 ส293บ 2548 | T127743 | 09/05/2010 | ฉ.3 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 06/01/2012 | 0.00 | HD 69.ฺB7 ส293บ 2548 | PT006124 | 03/11/2015 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 17/12/2005 | 120.00 | HD 69.B7 ส293บ 2548 | A037677 | 17/12/2005 | ฉ.1 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 17/12/2005 | 120.00 | HD 69.B7 ส293บ 2548 | A037678 | 15/03/2019 | ฉ.2 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 17/12/2005 | 120.00 | HD 69.B7 ส293บ 2548 | A037679 | 15/03/2019 | ฉ.3 | 10/02/2017 | General Book |