Advertising and promotion : (Record no. 85009)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01210cam a22003374a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250613000807.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050312s2004 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072536764 (alk. paper) |
| Terms of availability | 1200 bht |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071214380 (international : alk. paper) |
| Terms of availability | 836 Bht. |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN SPU-CHG SPU-BK SPU-KK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | B44A 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| Fuller form of name | (George Eugene) |
| 9 (RLIN) | 198768 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch & Michael A. Belch. |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6 th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 779 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 490 #4 - SERIES STATEMENT | |
| Series statement | The McGraw-Hill/Irwin series in marketing |
| -- | 93248 |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การโฆษณา |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING. |
| 9 (RLIN) | 36801 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SALES PROMOTION. |
| 9 (RLIN) | 43068 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMUNICATION IN MARKETING. |
| 9 (RLIN) | 48624 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 69576 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บริจาค |
| Accession date | 011013 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | ทรงพล 0109 |
| ผู้วิเคราะห์รายการ | ทรงพล 0109 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | sumon 0105 |
| ผู้วิเคราะห์รายการ | Nuch 0105 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 1013 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้วิเคราะห์รายการ | Viparat 0906 |
| Cataloger's initials, CIN (RLIN) | nip 0607 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 11/09/2006 | 779.00 | HF 5823 B44A 2004 | F055858 | 27/03/2010 | C.1 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 13/01/2009 | 836.00 | HF 5823 B44A 2004 | PF000277 | 09/09/2014 | C.1 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 11/09/2006 | 779.00 | HF 5823 B44A 2004 | F055859 | 27/03/2010 | C.2 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 13/01/2009 | 836.00 | HF 5823 B44A 2004 | PF000289 | 26/05/2010 | C.2 | 10/02/2017 | General Book | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 05/08/2007 | 836.00 | HF 5823 B44A 2004 | BG001395 | 05/08/2007 | C.4 | 10/02/2017 | General Book | Library of Congress Classification | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 05/08/2007 | 836.00 | HF 5823 B44A 2004 | BG001396 | 05/08/2007 | C.5 | 10/02/2017 | General Book | Library of Congress Classification | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 26/01/2012 | 836.00 | HF 5823 B44A 2004 | BG001752 | 26/01/2012 | C.6 | 10/02/2017 | General Book | Library of Congress Classification | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 08/07/2006 | 836.00 | HF 5823 B44A 2004 | B005597 | 13/05/2010 | 10/02/2017 | General Book | |||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 07/08/2007 | 836.00 | HF 5823 B44A 2004 | B006190 | 07/08/2007 | C.2 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 07/08/2007 | 836.00 | HF 5823 B44A 2004 | B006191 | 07/08/2007 | C.3 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (English) | 18/10/2013 | 779.00 | HF 5823 B44A 2004 | F063632 | 06/11/2013 | 10/02/2017 | General Book |