Dictionary of marketing and advertising / (Record no. 83837)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00977cam a2200277 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250613000756.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050220s1995 nyu bd 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471025038 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 047102502X (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | R67D 1995 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rosenberg, Jerry Martin. |
| 9 (RLIN) | 100009 |
| 245 10 - TITLE STATEMENT | |
| Title | Dictionary of marketing and advertising / |
| Statement of responsibility, etc. | Jerry M. Rosenberg. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | J. Wiley, |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 371 p. ; |
| Dimensions | 24 cm. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | Business dictionary series |
| -- | 100010 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | DICTIONARIES. |
| 9 (RLIN) | 44364 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | DICTIONARIES. |
| 9 (RLIN) | 53798 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/bios/wiley041/94025576.html">http://www.loc.gov/catdir/bios/wiley041/94025576.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/wiley033/94025576.html">http://www.loc.gov/catdir/description/wiley033/94025576.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 0205 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | Reference Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: Reference Shelves | 30/06/2004 | 538.00 | HF 5415 R67D 1995 | F049437 | 08/02/2010 | C.1 | 10/02/2017 | Reference | |||
| Available | Reference Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: Reference Shelves | 30/06/2004 | 538.00 | HF 5415 R67D 1995 | F049438 | 08/02/2010 | C.2 | 10/02/2017 | Reference | |||
| Available | Reference Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: Reference Shelves | 30/06/2004 | 538.00 | HF 5415 R67D 1995 | F049439 | 29/10/2018 | C.3 | 10/02/2017 | Reference | |||
| Available | Reference Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: Reference Shelves | 30/06/2004 | 538.00 | HF 5415 R67D 1995 | F049440 | 08/02/2010 | C.4 | 10/02/2017 | Reference | |||
| Available | Reference Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: Reference Shelves | 30/06/2004 | 538.00 | HF 5415 R67D 1995 | F049441 | 08/02/2010 | C.5 | 10/02/2017 | Reference | |||
| Available | Reference Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: Reference Shelves | 01/07/2010 | 538.00 | HF 5415 R67D 1995 | E100428 | 18/01/2012 | C.6 | 10/02/2017 | Reference | |||
| Available | Reference Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: Reference Shelves | 20/02/2005 | 538.00 | HF 5415 R67D 1995 | E102473 | 18/01/2012 | C.7 | 10/02/2017 | Reference |