บาปร้ายแรงด้านการตลาด 10 ประการ : (Record no. 79149)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02631nam a2200397 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180719152026.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 471226s2547 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9749248651 |
| Terms of availability | 235 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | ค183บ 2547 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 160670 |
| Personal name | คอตเลอร์, ฟิลิป |
| 245 10 - TITLE STATEMENT | |
| Title | บาปร้ายแรงด้านการตลาด 10 ประการ : |
| Remainder of title | Ten deadly marketing sine : Signs and solutions / |
| Statement of responsibility, etc. | ฟิลิป คอตเลอร์ |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | ดีเอ็มจี, |
| Date of publication, distribution, etc. | 2547 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 136 หน้า. |
| Dimensions | 23 ซม. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | บริษัทไม่รู้จักตลาดมากพอและไม่ให้ความสำคัญกับลูกค้ามากพอ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | บริษัทไม่เชี่ยวชาญด้านการค้นหาโอกาสใหม่ ๆ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | กระบวนวางแผนของบริษัทไม่มีประสิทธิภาพเพียงพอ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 1106 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การบริหาร |
| 9 (RLIN) | 1162 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| General subdivision | การจัดการ |
| 9 (RLIN) | 6924 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ดนัย จันทร์เจ้าฉาย |
| 9 (RLIN) | 5334 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บรรณฯ |
| Publisher | ซีเอ็ดยูเคชั่น |
| Accession date | 010405 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Ji 0605 |
| ผู้วิเคราะห์รายการ | Vi 0605 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 21/06/2005 | 235.00 | HF 5415.13 ค183บ 2547 | T093240 | 05/02/2014 | ฉ.1 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 21/06/2005 | 235.00 | HF 5415.13 ค183บ 2547 | T093241 | 05/02/2014 | ฉ.2 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 21/06/2005 | 235.00 | HF 5415.13 ค183บ 2547 | T093242 | 05/02/2014 | ฉ.3 | 10/02/2017 | General Book | ||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 26/12/2004 | 235.00 | HF 5415.13 ค184บ 2547 | A034625 | 05/02/2014 | ฉ.1 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 26/12/2004 | 235.00 | HF 5415.13 ค184บ 2547 | A034626 | 26/12/2004 | ฉ.2 | 10/02/2017 | General Book |