Branding in Asia : (Record no. 76784)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01388cam a22003134a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210193334.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041120s2001 si a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471479101 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | T45B 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Temporal, Paul. |
| 9 (RLIN) | 91861 |
| 245 10 - TITLE STATEMENT | |
| Title | Branding in Asia : |
| Remainder of title | the creation, development, and management of Asian brands for the global market / |
| Statement of responsibility, etc. | Paul Temporal. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 291 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| General subdivision | CASE STUDIES |
| 9 (RLIN) | 73509 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Case studies. |
| 9 (RLIN) | 91863 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMPETITION, INTERNATIONAL |
| General subdivision | CASE STUDIES |
| 9 (RLIN) | 73510 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/wiley036/2001026637.html">http://www.loc.gov/catdir/description/wiley036/2001026637.html</a> |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of Contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/onix07/2001026637.html">http://www.loc.gov/catdir/toc/onix07/2001026637.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 201104 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 20/11/2004 | 765.00 | HD69.B7 T45B 2001 | E102806 | 16/09/2010 | 10/02/2017 | General Book | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 01/07/2004 | 0.00 | HD 69.B7 T45B 2001 | BG000423 | 19/06/2007 | 10/02/2017 | General Book | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 01/07/2004 | 0.00 | HD 69.B7 T45B 2001 | BG000368 | 19/06/2007 | 10/02/2017 | General Book | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 0.00 | HD 69.B7 T45B 2001 | B010913 | 01/07/2004 | 10/02/2017 | General Book |