Celebrity Marketing / (Record no. 76331)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00962nam a22002415 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230724151216.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 471116s2004 th a|||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9749196201 |
| Terms of availability | 190 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | ศ176ซ 2547 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 253134 |
| Personal name | ศรีกัญญา มงคลศิริ |
| 245 10 - TITLE STATEMENT | |
| Title | Celebrity Marketing / |
| Statement of responsibility, etc. | ศรีกัญญา มงคลศิริ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | Higher press, |
| Date of publication, distribution, etc. | 2547 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 217 หน้า : |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 21 ซม |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาดดิจิทัล |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Celebrity or not celebrity? -- How to select a celebrity -- ROI in celebrity ads -- Applications of celebrities in the ads -- Do you get what you pay for? |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โฆษณา |
| General subdivision | การจัดการ |
| 9 (RLIN) | 9708 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 240729 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บริจาค |
| Accession date | 190723 |
| Barcode | T192327 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0723 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 30/11/2004 | 190.00 | HF 5823 ศ176ซ 2547 | T101559 | 17/09/2010 | ฉ.1 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 30/11/2004 | 190.00 | HF 5823 ศ176ซ 2547 | T105539 | 17/09/2010 | ฉ.2 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 30/11/2004 | 190.00 | HF 5823 ศ176ซ 2547 | T105540 | 17/09/2010 | ฉ.3 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 30/11/2004 | 190.00 | HF 5823 ศ176ซ 2547 | T105746 | 07/02/2011 | ฉ.4 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 24/07/2023 | 190.00 | HF 5823 ศ176ซ 2547 | T192327 | 24/07/2023 | ฉ.5 | 24/07/2023 | General Book | 190.00 | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 29/07/2004 | 190.00 | HF 5823 ศ176ซ 2547 | A045987 | 10/08/2004 | 10/02/2017 | General Book | |||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 29/07/2004 | 190.00 | HF 5823 ศ176ซ 2547 | A045985 | 12/02/2007 | 10/02/2017 | General Book | |||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 29/07/2004 | 190.00 | HF 5823 ศ176ซ 2547 | A045986 | 14/12/2009 | 10/02/2017 | General Book | |||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 16/11/2004 | 190.00 | HF 5823 ศ176ซ 2547 | A034081 | 26/12/2008 | ฉ.4 | 10/02/2017 | General Book |