The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / (Record no. 75873)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00838nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200128110538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041110s 2003 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071409351 |
| Terms of availability | 1125 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.5 |
| Item number | F73U |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Freeland, John G. |
| 9 (RLIN) | 90846 |
| 245 14 - TITLE STATEMENT | |
| Title | The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / |
| Statement of responsibility, etc. | John Freeland |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New york : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 353 p. ; |
| Dimensions | 24 cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CUSTOMER RELATIONS |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 56042 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| General subdivision | MARKETING |
| -- | MANAGEMENT |
| 9 (RLIN) | 50681 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CUSTOMER LOYALTY |
| 9 (RLIN) | 54270 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 10/11/2004 | 1125.00 | HF 5415.5 F73U 2003 | B004405 | 14/09/2013 | C.2 | 10/02/2017 | General Book | |||
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 10/11/2004 | 1125.00 | HF 5415.5 F73U 2003 | BG001475 | 12/02/2020 | 10/02/2017 | General Book |