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Essentials of marketing communications (Record no. 75849)

MARC details
000 -LEADER
fixed length control field	00640nam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170210193227.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	041109s 2003 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0273658581
Terms of availability	1100
049 ## - LOCAL HOLDINGS (OCLC)
--	SPU-CHN
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.123
Item number	B97E
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name	Blythe, Jim
9 (RLIN)	90811
245 10 - TITLE STATEMENT
Title	Essentials of marketing communications
Statement of responsibility, etc.	Jim Blythe
Medium	[book]
250 ## - EDITION STATEMENT
Edition statement	2 nd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Harlow :
Name of publisher, distributor, etc.	Pearson,
Date of publication, distribution, etc.	2003
300 ## - PHYSICAL DESCRIPTION
Extent	x, 267 p. ;
Dimensions	25 cm
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	COMMUNICATION IN MARKETING
9 (RLIN)	48624
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MARKETING
9 (RLIN)	34000
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	General Book

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Full call number	Barcode	Date last seen	Price effective from	Koha item type
			Available	General Books (ENGLISH)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	Floor 3: General Shelves (FOREIGN LANGUAGE)	09/11/2004	1100.00	HF 5415.123 B97E 2003	B004403	25/05/2013	10/02/2017	General Book