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Brand porlfolio strategy : creating relevance differentiation... (Record no. 71649)

MARC details
000 -LEADER
fixed length control field	00659nam0a22001930004500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170227121612.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0743249380
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD 69.B7
Item number	A24B 2004
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN)	37879
Personal name	Aaker, David A.
245 10 - TITLE STATEMENT
Title	Brand porlfolio strategy : creating relevance differentiation...
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York:
Name of publisher, distributor, etc.	Free Press,
Date of publication, distribution, etc.	2004
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 348 p
500 ## - GENERAL NOTE
General note	Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	BRAND NAME PRODUCTS
General subdivision	PLANNING
9 (RLIN)	83543
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	BRAND NAME PRODUCTS
General subdivision	MARKETING
9 (RLIN)	49599
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	BRAND NAME PRODUCTS
General subdivision	VALUATION
--	MANAGEMENT
9 (RLIN)	83544
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	General Book

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Full call number	Barcode	Date last seen	Price effective from	Koha item type
			Available	General Books (ENGLISH)	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 6: General Shelves (ENGLISH): H, J	10/08/2004	895.00	HD 69.B7 A24B 2004	F053367	26/06/2018	10/02/2017	General Book