Brand Management / (Record no. 70989)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01336nam a2200301 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230725104852.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181021s2004 th a|||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9749192311 |
| Terms of availability | 250 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.B7 |
| Item number | ศ176บ 2547 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand Management / |
| Statement of responsibility, etc. | ศรีกัญญา มงคลศิริ |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | Higher Press, |
| Date of publication, distribution, etc. | 2547 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 295 หน้า : |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 21 ซม |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาดดิจิทัล |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Brand & Branding -- Branding process -- Iarget consumer identification -- Brand design -- Brand identity creation -- Brand building implementation -- Leveraging the brand -- Brand equity |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | เครื่องหมายการค้า |
| 9 (RLIN) | 5908 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การส่งเสริมการขาย |
| 9 (RLIN) | 5330 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| 9 (RLIN) | 5181 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บรรณารักษ์ |
| Publisher | สิทธิพงษ์ ล.แสงโรจน์ |
| Accession date | 27/10/04 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บริจาค |
| Accession date | 190723 |
| Barcode | T192329 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nok |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jim 1106 |
| ผู้วิเคราะห์รายการ | yu 1106 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Bunmee 1004 |
| -- | niparat 0723 |
| ผู้วิเคราะห์รายการ | Maththana |
| Cataloger's initials, CIN (RLIN) | kul 0112 (ดร.นิตินัย บริจาค) |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 08/11/2004 | 0.00 | HD 69.B7 ศ176บ 2547 | PT003379 | 10/11/2015 | ฉ.1 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 25/03/2005 | 250.00 | HD 69.B7 ศ176บ 2547 | T105633 | 21/10/2018 | ฉ.1 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 25/03/2005 | 250.00 | HD 69.B7 ศ176บ 2547 | T105634 | 21/10/2018 | ฉ.2 | 10/02/2017 | General Book | ||||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 07/01/2012 | 0.00 | HD 69.B7 ศ176บ 2547 | PT006131 | 10/11/2015 | ฉ.2 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 25/07/2023 | 250.00 | HD 69.B7 ศ176บ 2547 | T192329 | 25/07/2023 | ฉ.3 | 25/07/2023 | General Book | 250.00 | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 25/04/2006 | 250.00 | HD 69.B7 ศ176บ 2547 | A047686 | 15/03/2019 | ฉ.4 | 10/02/2017 | General Book | |||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 29/07/2004 | 250.00 | HD 69.B7 ศ176บ 2547 | A045875 | 08/05/2019 | ฉ.1 | 10/02/2017 | General Book | |||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 29/07/2004 | 250.00 | HD 69.B7 ศ176บ 2547 | A045876 | 15/05/2019 | ฉ.2 | 10/02/2017 | General Book | |||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 29/07/2004 | 250.00 | HD 69.B7 ศ176บ 2547 | A045877 | 07/11/2017 | ฉ.3 | 10/02/2017 | General Book | |||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 25/04/2006 | 250.00 | HD 69.B7 ศ176บ 2547 | A047687 | 15/05/2019 | ฉ.5 | 10/02/2017 | General Book | |||||
| Available | General Books (THAI) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (Thai) | 15/11/2006 | 250.00 | HD 69.B7 ศ176บ 2547 | T129580 | 07/03/2013 | 10/02/2017 | General Book |