Phranakorn Rajabhat University Library

Beyond maxi marketing : the new power of caring an (Record no. 70198)

MARC details
000 -LEADER
fixed length control field 00638nam0a22002050004500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170210192305.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070513430
049 ## - LOCAL HOLDINGS (OCLC)
-- SPU-CHG
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number R36B 1994
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rapp, Stan
9 (RLIN) 73251
245 10 - TITLE STATEMENT
Title Beyond maxi marketing : the new power of caring an
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Mc Graw - Hill,
Date of publication, distribution, etc. 1994
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 200 p.,23 cm
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
General subdivision CASE STUDIES
9 (RLIN) 41862
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SALES PROMOTION
General subdivision CASE STUDIES
9 (RLIN) 73338
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Collins, Thomas L
9 (RLIN) 73252
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
      Available General Books (ENGLISH) SPU Library, Chonburi campus SPU Library, Chonburi campus General Shelves (English) 01/07/2004 318.00 HF 5415 R36B 1994 BG000361 19/06/2007 10/02/2017 General Book

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