How Asia advertises : the most successful campaign (Record no. 69419)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00695nam0a22002050004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210192213.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470820551 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5813.A74 |
| Item number | A37H 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aitchison, Jim |
| 9 (RLIN) | 72232 |
| 245 10 - TITLE STATEMENT | |
| Title | How Asia advertises : the most successful campaign |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore: |
| Name of publisher, distributor, etc. | John Wiley & Sons,Inc, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 411 P.,ill ; 27 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| Geographic subdivision | ASIA |
| 9 (RLIN) | 72233 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Geographic subdivision | Pacific Area |
| 9 (RLIN) | 74321 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING CAMPAIGNS |
| 9 (RLIN) | 52038 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 1295.00 | HF 5813.A74 A37H 2002 | B003207 | 01/07/2004 | 10/02/2017 | General Book |