Advertising and marketing to the new majority / (Record no. 68173)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02645nam a2200433 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123023.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534241921 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5813.U6 |
| Item number | W66A 1995 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Woods, Gail Baker |
| 9 (RLIN) | 70371 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and marketing to the new majority / |
| Statement of responsibility, etc. | Gail Baker Woods |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Belmont : |
| Name of publisher, distributor, etc. | Wadsworth Publishing Company, |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 182 p ; |
| Dimensions | 24cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| Geographic subdivision | UNITED STATES |
| General subdivision | CASE STUDIES |
| 9 (RLIN) | 70372 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| Geographic subdivision | UNITED STATES |
| General subdivision | CASE STUDIES |
| 9 (RLIN) | 74320 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Benz 0806 |
| ผู้วิเคราะห์รายการ | Benz 0806 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 0909 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 14/09/2009 | 0.00 | HF 5813.U6 W66A 1995 | E100575 | 16/09/2010 | C. 1 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 21/09/2009 | 0.00 | HF 5813.U6 W66A 1995 | E100576 | 16/09/2010 | C. 2 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 21/10/2006 | 0.00 | HF 5813.U6 W66A 1995 | PF001105 | 07/10/2014 | C.1 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 26/08/2006 | 0.00 | HF 5813.U6 W66A 1995 | PF001106 | 07/10/2014 | C.2 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 26/08/2006 | 0.00 | HF 5813.U6 W66A 1995 | PF001107 | 07/10/2014 | C.3 | 10/02/2017 | General Book | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 1520.00 | HF 5813.U6 W66A 1995 | B001409 | 01/07/2004 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 0.00 | HF 5813.U6 W66A 1995 | B003406 | 01/07/2004 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 0.00 | HF 5813.U6 W66A 1995 | B003407 | 01/07/2004 | 10/02/2017 | General Book |