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Essentials of marketing : a global-managerial appr (Record no. 68073)

MARC details
000 -LEADER
fixed length control field	00741nam0a22002170004500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170210192037.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0072894822
049 ## - LOCAL HOLDINGS (OCLC)
--	SPU-CHN
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415
Item number	P47E 2000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	McCarthy, E. Jerome
9 (RLIN)	68898
245 10 - TITLE STATEMENT
Title	Essentials of marketing : a global-managerial appr
Medium	[book]
250 ## - EDITION STATEMENT
Edition statement	8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	boston:
Name of publisher, distributor, etc.	Mc Graw - Hill,
Date of publication, distribution, etc.	2000
300 ## - PHYSICAL DESCRIPTION
Extent	xxvii, 592 p.,ill (some col.) ; 28 cm +1 CD-ROM
500 ## - GENERAL NOTE
General note	Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MARKETING
9 (RLIN)	34000
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Perreault, william D.Jr.
9 (RLIN)	69023
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	General Book

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Full call number	Barcode	Date last seen	Price effective from	Koha item type
			Available	CD/DVD Accompanying Materials	SPU Library, Chonburi campus	SPU Library, Chonburi campus	Floor 3: Media Service Counter	06/05/2005	1147.00	CD E 0111	VE000336	04/09/2009	10/02/2017	CD/DVD (Accompanying Material)
			Available	General Books (ENGLISH)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	Floor 3: General Shelves (FOREIGN LANGUAGE)	01/07/2004	1147.00	HF 5415 P47E 2000	B001202	01/07/2004	10/02/2017	General Book