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Advertising and promotion : an intergrated marketi (Record no. 67708)

MARC details
000 -LEADER
fixed length control field	00607nam0a22002050004500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170210192010.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0256218994
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5823
Item number	B34A 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Belch, George E.
9 (RLIN)	89697
245 10 - TITLE STATEMENT
Title	Advertising and promotion : an intergrated marketi
250 ## - EDITION STATEMENT
Edition statement	4 th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	1998
500 ## - GENERAL NOTE
General note	Index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	ADVERTISING
9 (RLIN)	36801
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	SALE PROMOTION
9 (RLIN)	69575
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	COMMUNICATION IN MARKETING
9 (RLIN)	48624
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Belch, Michael A
9 (RLIN)	69576
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	General Book

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Full call number	Barcode	Date last seen	Price effective from	Koha item type
			Available	General Books (ENGLISH)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	Floor 3: General Shelves (FOREIGN LANGUAGE)	01/07/2004	0.00	HF 5823 B34A 1998	B000732	01/07/2004	10/02/2017	General Book