Basic marketing : a managerial approach (Record no. 67283)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00588nam0a22001810004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210191939.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256030197 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | M32B 1984 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 9 (RLIN) | 68898 |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : a managerial approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8 th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Illinois: |
| Name of publisher, distributor, etc. | IRWIN, |
| Date of publication, distribution, etc. | 1984 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 9 (RLIN) | 34000 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 0.00 | HF 5415.13 M32B 1984 | B000111 | 01/07/2004 | 10/02/2017 | General Book |