New Coke : Super Brand Under Fire (Record no. 61230)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01266nam a2200301 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231004135020.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170504b xxu||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9749032713 |
| Terms of availability | 110 Bht. |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.9 |
| Item number | ธ131น 2545 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ธนพล พูนศักดิ์อุดมสิน |
| 9 (RLIN) | 63813 |
| 245 10 - TITLE STATEMENT | |
| Title | New Coke : Super Brand Under Fire |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | ทิปปิ้ง พอยท์, |
| Date of publication, distribution, etc. | 2545 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 95 หน้า. |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 21 ซม. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 240729 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | สินค้า |
| 9 (RLIN) | 18031 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | น้ำอัดลม |
| General subdivision | การตลาด |
| -- | กรณีศึกษา |
| 9 (RLIN) | 103402 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | เครื่องดื่ม |
| 9 (RLIN) | 21902 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | เครื่องดื่ม |
| General subdivision | การตลาด |
| 9 (RLIN) | 11194 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โคคา โคล่า |
| 9 (RLIN) | 106566 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ธันยวัชร์ ไชยตระกูลชัย |
| 9 (RLIN) | 63812 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บริจาค ดร.อภิรดี อำนรรฆมณี ผอ.สำนักหอสมุด |
| Accession date | 210217 |
| Barcode | T176540 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | chaem 0405 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 25/05/2005 | 110.00 | HD 9348 ธ131น 2545 | T104677 | 17/09/2010 | ฉ.1 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 25/05/2005 | 110.00 | HD 9348 ธ131น 2545 | T104678 | 28/09/2011 | ฉ.2 | 10/02/2017 | General Book | Library of Congress Classification | |||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 21/02/2017 | HD 9348 ธ131น 2545 | T176540 | 22/06/2017 | ฉ.3 | 10/02/2017 | General Book | Library of Congress Classification | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 30/06/2004 | 110.00 | HF 5415.9 ธ131น 2545 | A024179 | 04/10/2023 | 10/02/2017 | General Book | ||||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 11/08/2009 | 110.00 | HF 5415.9 ธ131น 2545 | A062470 | 01/04/2015 | ฉ.2 | 10/02/2017 | General Book |