สงครามตราสินค้า 10 กฎทองของการสร้างตราสินค้าชื่อดัง (Record no. 4325)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01965nam a2200325 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180904140634.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9749072456 |
| Terms of availability | 200 Bht. |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.B7 |
| Item number | ด432ส 2545 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ดาเลสซานโดร, เดวิด เอฟ. |
| 9 (RLIN) | 64628 |
| 245 10 - TITLE STATEMENT | |
| Title | สงครามตราสินค้า 10 กฎทองของการสร้างตราสินค้าชื่อดัง |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ: |
| Name of publisher, distributor, etc. | เอ.อาร์.บิซิเนส เพรส, |
| Date of publication, distribution, etc. | 2545 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 171 หน้า. |
| Dimensions | 21 ซม. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | เครื่องหมายการค้า |
| 9 (RLIN) | 5908 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การส่งเสริมการขาย |
| 9 (RLIN) | 5330 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| 9 (RLIN) | 5181 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การจัดการผลิตภัณฑ์ |
| 9 (RLIN) | 5299 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ทราเวอร์โซ, เดบรา คุนทซ์ |
| 9 (RLIN) | 5954 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nok |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 29/06/2004 | 200.00 | HD 69.B7 ด432ส 2545 | T083094 | 16/09/2010 | ฉ.1 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 29/06/2004 | 0.00 | HD 69.B7 ด432ส 2545 | T084142 | 27/02/2019 | ฉ.2 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 29/06/2004 | 0.00 | HD 69.B7 ด432ส 2545 | T084143 | 04/09/2018 | ฉ.3 | 10/02/2017 | General Book | ||||
| Missing | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 25/03/2005 | 200.00 | HD 69.B7 ด432ส 2545 | T105565 | 17/09/2010 | ฉ.4 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 25/03/2005 | 200.00 | HD 69.B7 ด432ส 2545 | T105566 | 13/05/2012 | ฉ.5 | 10/02/2017 | General Book | |||
| Weeding | Not for Loan | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (THAI): Q, R, S, T, U, V, W, Z | 30/06/2004 | 0.00 | T 313 ด432ส 2545 | A026832 | 01/07/2004 | 10/02/2017 | General Book | Library of Congress Classification | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (THAI): Q, R, S, T, U, V, W, Z | 30/06/2004 | 0.00 | T 313 ด432ส 2545 | A026833 | 01/07/2004 | 10/02/2017 | General Book | |||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (THAI): Q, R, S, T, U, V, W, Z | 30/06/2004 | 0.00 | T 313 ด432ส 2545 | A026834 | 01/07/2004 | 10/02/2017 | General Book |