ไอเอ็มซี : การสื่อสารการตลาดแนวใหม่ = (Record no. 3733)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200320095246.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070802s2544 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9748253988 |
| Terms of availability | 250 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 |
| Item number | ช678อ 2544 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ชูลท์, ดอน อี. |
| 9 (RLIN) | 121204 |
| 245 10 - TITLE STATEMENT | |
| Title | ไอเอ็มซี : การสื่อสารการตลาดแนวใหม่ = |
| Remainder of title | The new marketing paradigm : Integrated marketing communications / |
| Statement of responsibility, etc. | Don E. Schultz, Stanley l. Tannenbaum & Robert F. Lauterborn |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | เอ.อาร์.บิซิเนส เพรส, |
| Date of publication, distribution, etc. | 2544 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 317 หน้า : |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 21 ซม. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การสื่อสารการตลาดแนวใหม่ |
| 9 (RLIN) | 5319 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 1106 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 237063 |
| Personal name | แทนเนนโบม, สแตนลีย์ ไอ. |
| Relator term | ผู้แต่งร่วม |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 237064 |
| Personal name | เลาเทอร์บอร์น, โรเบิร์ต เอฟ. |
| Relator term | ผู้แต่งร่วม |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nok |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | bnz 1206 |
| ผู้วิเคราะห์รายการ | bnz 1206 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 23/12/2006 | 250.00 | HF 5415.123 ช678อ 2544 | PT002866 | 14/06/2016 | 10/02/2017 | General Book | ||||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 29/06/2004 | 0.00 | HF 5415.123 ช678อ 2544 | T081988 | 05/03/2016 | 10/02/2017 | General Book | ฉ.1 | |||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 06/05/2006 | 250.00 | HF 5415.123 ช678อ 2544 | T104238 | 17/09/2010 | 10/02/2017 | General Book | ฉ.2 | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 02/08/2007 | 250.00 | HF 5415.123 ช679อ 2544 | AG003092 | 05/08/2007 | 10/02/2017 | General Book | ฉ.5 | Library of Congress Classification | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (Thai) | 02/08/2007 | 250.00 | HF 5415.123 ช678อ 2544 | AG003093 | 05/08/2007 | 10/02/2017 | General Book | ฉ.2 | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (Thai) | 02/08/2007 | 250.00 | HF 5415.123 ช678อ 2544 | AG003094 | 05/08/2007 | 10/02/2017 | General Book | ฉ.3 | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 30/06/2004 | 250.00 | HF 5415.123 ช679อ 2544 | A021177 | 19/08/2010 | 10/02/2017 | General Book | ฉ.1 | Library of Congress Classification | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 30/06/2004 | 250.00 | HF 5415.123 ด276อ 2544 | A021178 | 29/08/2010 | 10/02/2017 | General Book | |||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 30/06/2004 | 250.00 | HF 5415.123 ช679อ 2544 | A021179 | 29/01/2014 | 10/02/2017 | General Book | ฉ.4 | Library of Congress Classification | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 30/06/2004 | 250.00 | HF 5415.123 ช679อ 2544 | A021180 | 28/11/2017 | 10/02/2017 | General Book | ฉ.6 | Library of Congress Classification |