Strategic marketing : planning and control / (Record no. 210261)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01230nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230706134005.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230626s2001 enka|||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750682718 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.135 |
| Item number | D78S 2001 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Drummond, Graeme |
| 9 (RLIN) | 252604 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing : planning and control / |
| Statement of responsibility, etc. | Graeme Drummond, John Ensor |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Amsterdam : |
| Name of publisher, distributor, etc. | Butterworth Heinemann, |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 176 p. ; |
| Dimensions | 24 cm |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาดดิจิทัล |
| 500 ## - GENERAL NOTE | |
| General note | "Published in association with The Chartered Institute of Marketing." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The strategic perspective -- Strategic analysis -- Formulation of strategy -- Contemporary issues in strategic marketing -- Teaching strategic marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | DECISION MAKING |
| 9 (RLIN) | 38485 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34000 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ensor, John |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing |
| 9 (RLIN) | 87846 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing series (London, England). |
| Name of part/section of a work | Student |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | จัดซื้อโดยหส. |
| Accession date | 260623 |
| Barcode | E104366 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0623 |
| ผู้วิเคราะห์รายการ | niparat 0623 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 27/06/2023 | 1620.00 | HF 5415.135 D78S 2001 | E104366 | 14/07/2023 | 1620.00 | 27/06/2023 | General Book |