Sport promotion and sales management / (Record no. 210227)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01427nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230622160133.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230622s2008 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780736064774 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GV 714 |
| Item number | I37S 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Irwin, Richard L., |
| Dates associated with a name | 1957- |
| 245 10 - TITLE STATEMENT | |
| Title | Sport promotion and sales management / |
| Statement of responsibility, etc. | Richard L. Irwin, William A. Sutton, Larry M. McCarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Champaign, IL : |
| Name of publisher, distributor, etc. | Human Kinetics, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 339 pages : |
| Other physical details | illustrations ; |
| Dimensions | 29 cm. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. สำนักวิชาศึกษาทั่วไป. มนุษย์ศาสตร์และสังคมศาสตร์ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SPORTS |
| General subdivision | PUBLIC RELATIONS |
| 9 (RLIN) | 252533 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SPORTS |
| General subdivision | MARKETING |
| 9 (RLIN) | 157945 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sutton, William Anthony, |
| Dates associated with a name | 1951- |
| 9 (RLIN) | 252534 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, Larry M., |
| Dates associated with a name | 1954- |
| 9 (RLIN) | 252535 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | จัดซื้อโดยหส. |
| Accession date | 200623 |
| Barcode | E104496 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jirawan 0623 |
| ผู้วิเคราะห์รายการ | jirawan 0623 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 7: General Shelves (ENGLISH): A-G/K-Z | 22/06/2023 | 1320.00 | GV 714 I37S 2008 | E104496 | 22/06/2023 | 1320.00 | 22/06/2023 | General Book |